Founded in 2004, Shandong Rongda Agricultural Development Co., Ltd. is headquartered in Gaotang County, a beautiful land of calligraphy and painting. The company and its affiliated joint ventures are located in 12 township offices in Gaotang, driving 8 counties (cities) in the surrounding area. The company has assets of 760 million yuan, 4,100 employees, and more than 20,000 mu of land for plant and base. It is a breeding duck breeding, duckling hatching, commercial duck farming, feed processing, finished duck recycling and processing, frozen storage, and deep processing of duck oil. And the carton packaging as one of the provincial leading agricultural industrialization leading enterprises.       
       At present, the company has 600,000 ducks in the field; one hatchery, 110 million ducklings per year; three feed mills with an annual output of 1 million tons of feed; 5 slaughter lines for meat ducks; 10,000; one oil and fat factory, with an annual output of 30,000 tons of oil and fat, a carton factory, with an annual output of 33 million cartons. It has driven farmers to raise more than 460 natural villages in Gaotang, and has driven 2,000 farmers to solve the problem of 4,000 rural surplus laborers. It has also effectively promoted the development of construction, transportation, ducklings, catering and other related industries.

       In 2016, the company achieved annual sales income of 2.7 billion yuan and paid taxes of 9.25 million yuan. The total profit for the farmers was settled at 121 million yuan, of which the meat duck farmers settled a profit of 0.98 billion yuan; the duck farmer settled a profit of 0.23 billion yuan. Rongda Company has embarked on a road of characteristic agricultural development in its continuous exploration.

       Since 2013, the company has upgraded the farming sector, developed and built farm projects, and changed the original “company + farmer” model into a “company + farm” model, dedicated to the transformation of environmentally friendly enterprises, starting from the transformation of basic industries and the cultivation of ecological varieties. And then upgrade to the breeding mode, Rongda is going further and further on the road of environmentally friendly enterprises!

Rongda mode

       The rapid development of Rongda Company is inseparable from the unique operation mode of “company + farmer” and “company + farm”. By signing economic contracts with farmers on the basis of equality, voluntariness and mutual benefit, the company allows farmers to breed ducks and meat ducks, form a community of interests through contractual mechanisms, and then establish a “virtual workshop” through cooperatives to bring together free-range farmers. In order to form a large-scale breeding base, the cooperatives have long-term accommodation in the breeding bases for the lack of farming experience and low cultural level of the farmers, providing “one-on-one” services for the farmers, and hatching from the ducklings. The 24-hour full-time technical service is provided to the market, and the “nanny” service is provided before, during and after the production. The market risk is borne by the company, and standard procedures are developed in each link.

Ecological farm

     Since 2013, the company has upgraded the farming sector, developed a farm project, and changed the original “company + farmer” model into a “company + farm” model. In this new model, the degree of automation and intensification of culture has been improved, which can effectively solve the outstanding problems of backwardness, extensive management and low efficiency of common meat duck breeding equipment.

     The duck manure produced by raising ducks is fully fermented in the fermented sac and used to replace the chemical fertilizers into the planting areas of high-quality forages such as hybrid pennisetum and switchgrass, which not only promotes its growth, saves fertilizer costs, but also improves soil conditions and improves soil quality. High-quality pasture can also be used to raise geese and produce economic benefits.

Food safety

     For the food safety issue, the company's leadership attaches great importance to it and actively promotes it. The company is responsible and strict, and strict requirements. From incubation to breeding, from feed to slaughter, every link is strictly controlled, and each sector works together to create a high-tang green drug-free duck brand. In terms of breeding bases, the company actively upgraded and built ecological farms. The farm is about a thousand acres as a piece of land, contiguous construction, centralized management, special person responsible, strict control. The company signed a “No Drug Residue Guarantee” with the farmers, strictly followed the standardized drug use procedures and quality of the veterinary drugs, and provided medication guarantee for controlling food safety. Through the combination of planting and breeding, the use of mulberry trees, bamboo willows and other plants to absorb strong sewage and water-resistant characteristics absorbs cultured excrement, improves the breeding environment, reduces the source of the virus, and provides environmental protection for food safety. In the choice of farmers, the company also prioritizes young people with strong management ability, high professional quality, learning ability and social responsibility to improve the level of farming and the level of employees, and provide manpower guarantee for food safety.       
     In the production of meat products, before slaughter, the company sent sampling vehicles to the breeding base for sampling and returned to the laboratory for testing to ensure that there were no pesticide residues. During the slaughter process, the meat ducks of each farmer are separated to avoid confusion. The slaughtered products are re-examined after the kill to further ensure product safety. According to product standards and process requirements, the slaughter factory strictly controls the quality of products, performs self-inspection of product quality, strictly controls the quality of products, and ensures the safety of ex-factory food.       
     The company's strict requirements and control demonstrate the company's determination to produce medicine-free duck meat. However, it is not excluded that individual farmers are willing to smoke their hearts and operate in violation of regulations. Once the company discovers that the drug residue is destroyed immediately and seriously treats the farmers, Jiang Mou, located in Qisi Town, Gaotang County, is a vivid example. Ginger had more than 5,000 meat ducks on the March 18th, but the products after the slaughter were unqualified. The test showed that the olaquindox was exceeded (the olaquindox limit value: 0μg/kg). According to national food safety laws and regulations, such products cannot be circulated in the market and must be disposed of harmlessly. The company decided to deal with it seriously. On April 10, under the supervision of the law enforcement officers of the Gaotang Animal Husbandry Bureau, all the duck products of the farmer were destroyed, and the direct economic loss was nearly 100,000 yuan. On the day of destruction, the company invited some representatives of the farmers to witness the entire process of destruction. At the scene, the company said that if individual farmers drive the use of illegal drugs to cause excessive drug residues, they still have the luck to try to deceive the company. For such food safety incidents, the company must severely punish the loan!     
     The company has made commitments to consumers through practical actions: comply with national laws and regulations on food safety, strictly implement food safety standards, and actively establish and implement food safety and quality traceability systems based on the principle of “quality is life”. The system creates a safe and secure green industry chain and assumes the responsibility for meat food safety.

Rongda concept

     People-oriented is the constant pursuit of Rongda Company. It is the best interpretation of the concept of “making a small company into a big company and turning a big company into a company”. On the basis of providing employment platform for employees, the company has also established different levels of training systems for employees at home and abroad, creating a better working environment and self-improvement learning space; providing pensions for employees and parents, regular health checkups, etc. Initiatives, taking on family responsibilities for employees; while continuously expanding the industry, the company also shares the returns brought by the industry chain to the owners, farmers, employees and employees of the industry chain.

Social responsibility  

     Rongda Company consciously assumes social responsibility in the charity and public welfare fields such as saving the orphans and helping students. It actively contributes to love and actively donates money. In 2008, the Wenchuan Earthquake raised RMB 52,049. The company contributed from 2007 to 2016. There are 224 students in love, with a total donation of 608,000 yuan. The company has been part of the company's culture while promoting social responsibility to the level of corporate development strategy.
     In 2016-2018, the company invested a total of 280,000 yuan to support poor college students, providing education gold and sponsorship fees of 130,000 yuan; in 2017, Rongda Company donated 100,000 yuan to the China Next Generation Education Foundation Li Wei Education Award Fund; Up to 200,000 yuan.